Strategic Guardrails®
Free Positioning Teardown

See where you sound like everyone else.

Drop in your website. You get a short, outside-in read on where your positioning sounds commoditized, and one concrete way to sharpen it. Same lens as our workshop. No pitch.

What your teardown returns
  • Where you blend in, the exact lines that sound like every competitor
  • One way to stand apart, a specific, usable angle
  • Where it's costing you, look-alike messaging that is likely losing deals
15% → 75%
competitive close rate at Employee Benefits Solutions after they sharpened their positioning
Reviewed by Matt Pennebaker, PresidentA principal at Pennebaker reads every teardown: the same outside-in lens behind 40 years of brand work.

Prefer to talk first? Start a conversation

Three fields. Two business days.

An automated first read in seconds, then Matt’s personal review within two business days. No pitch, no sales call.

Please enter your website.
Please enter your name.
Please enter a valid email address.
Three fields, no sales sequence, no list. Just your teardown, reviewed personally by Matt Pennebaker.

Request received.

Thanks. Your automated first read is on its way to your inbox, and Matt will review your site personally and follow up within two business days. No pitch.

Ready to go further

The teardown is a first look. The workshop is where you fix it.

Strategic Guardrails is a focused two-day workshop, the method behind Rethink Everything, our upcoming book on getting unstuck at an inflection point. Two days with your leadership team, and you leave with one clear, differentiated value proposition your whole company can sell.

See the 2-day process →