/* ============================================================
   Pennebaker · Strategic Guardrails, shared styles
   Brand tokens pulled from the live site.
   Founders Grotesk → Space Grotesk · Graphik → Inter
   ============================================================ */
:root {
  /* Brand accents — violet + magenta now read as sharp accents, not the whole palette */
  --violet: #5e29d3;
  --magenta: #e361fc;
  --deep-purple: #320f93;
  --magenta-text: #c026d9;
  --negative: #c01d6b;
  /* Cool violet / lavender base — matched to the Positioning Teardown report and the Pennebaker brand */
  --paper: #f4f1fb;         /* page background — cool light lavender (the report ground) */
  --surface: #ffffff;       /* cards — white; lift off the lavender ground */
  --surface-2: #f0ecf9;     /* deeper cool — "before" panels, tracks */
  --lavender: #e9e9fe;      /* light violet accent surface */
  --violet-wash: #f5f1ff;   /* section wash — soft cool violet tint */
  --ink: #1a1430;           /* cool violet-black — body text + footer */
  --ink-soft: #4f4a66;      /* cool gray — secondary text */
  --white: #ffffff;         /* true white for text/fills on dark */
  --border-subtle: #ece7f7; /* cool violet-tinted border */
  --border-violet: rgba(94, 41, 211, 0.18); /* accent border */
  --font-display: "Space Grotesk", system-ui, sans-serif;
  --font-body: "Inter", system-ui, sans-serif;
  --font-mono: "Space Mono", ui-monospace, monospace;
  --maxw: 1200px;
  --radius: 18px;
  --radius-sm: 12px;  /* inputs, small chrome */
  --radius-lg: 22px;  /* large panels: results cards, forms, feature cards */
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  /* Deep violet for the sober problem / data / results dark sections (report-cover family) */
  --grad-dark: linear-gradient(155deg, #45198f 0%, #320f93 52%, #1c0a55 100%);
  /* Violet gradient kept for the conversion moments — CTA band, booking, book cover */
  --grad-violet: linear-gradient(135deg, #6b34e0 0%, #5e29d3 45%, #320f93 100%);
  --grad-text: linear-gradient(100deg, var(--violet) 0%, var(--violet) 28%, var(--magenta-text) 70%, var(--violet) 100%);
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: 0.001ms !important; transition-duration: 0.001ms !important; }
}
body { font-family: var(--font-body); color: var(--ink); background: var(--paper); line-height: 1.55; -webkit-font-smoothing: antialiased; overflow-x: hidden; }
.wrap { width: 100%; max-width: var(--maxw); margin: 0 auto; padding: 0 clamp(20px, 5vw, 48px); }

/* violet-family text selection + scrollbar tint */
::selection { background: rgba(94,41,211,.22); }
html { scrollbar-color: #cdc2ec transparent; }

/* ---------- Typography ---------- */
.eyebrow { font-family: var(--font-mono); font-size: 0.72rem; letter-spacing: 0.18em; text-transform: uppercase; color: var(--violet); display: inline-flex; align-items: center; gap: 0.6em; }
.eyebrow::before { content: ""; width: 28px; height: 1px; background: var(--violet); display: inline-block; }
.eyebrow.on-dark { color: var(--magenta); }
.eyebrow.on-dark::before { background: var(--magenta); }
h1, h2, h3 { font-family: var(--font-display); font-weight: 500; line-height: 1.04; letter-spacing: -0.02em; }
h1 { font-size: clamp(2.6rem, 7vw, 5.2rem); line-height: 1.02; letter-spacing: -0.025em; }
h2 { font-size: clamp(2rem, 5vw, 3.4rem); line-height: 1.08; }
h3 { font-size: clamp(1.3rem, 2.4vw, 1.7rem); font-weight: 600; letter-spacing: -0.01em; line-height: 1.25; }
.lead { font-size: clamp(1.05rem, 1.6vw, 1.3rem); color: var(--ink-soft); max-width: 56ch; line-height: 1.5; }
.accent { color: var(--magenta); }
.accent-v, .grad {
  background: var(--grad-text); background-size: 220% auto;
  -webkit-background-clip: text; background-clip: text;
  -webkit-text-fill-color: transparent; color: transparent;
}
@keyframes gradShift { to { background-position: 220% center; } }
section { padding: clamp(64px, 10vw, 130px) 0; position: relative; }
/* rhythm: when two same-ground sections stack, they share one gap instead of two */
section.sec-tight { padding-top: clamp(36px, 5vw, 60px); }
.sec-head { max-width: 60ch; }
.sec-head h2 { margin-top: 1rem; }
.sec-head .lead { margin-top: 1.2rem; }

/* ---------- Buttons ---------- */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 0.6em; font-family: var(--font-display); font-weight: 500; font-size: 1rem; min-height: 52px; padding: 0 28px; border-radius: 100px; border: 1px solid transparent; cursor: pointer; text-decoration: none; white-space: nowrap; transition: transform 0.18s var(--ease), background 0.18s var(--ease), color 0.18s var(--ease), box-shadow 0.18s var(--ease); }
.btn-primary { background: var(--violet); color: #fff; }
.btn-primary:hover { background: var(--deep-purple); transform: translateY(-2px); box-shadow: 0 12px 30px rgba(94,41,211,0.28); }
.btn-ghost { background: transparent; color: var(--violet); border-color: var(--border-violet); }
.btn-ghost:hover { background: var(--violet-wash); transform: translateY(-2px); }
.btn-light { background: var(--surface); color: var(--violet); }
.btn-light:hover { transform: translateY(-2px); box-shadow: 0 12px 30px rgba(28,10,85,0.4); }
.btn .arrow { translate: 0 -1px; transition: transform 0.2s var(--ease); }
.btn:hover .arrow { transform: translateX(4px); }
:focus-visible { outline: 3px solid var(--violet); outline-offset: 3px; }
.btn:focus-visible, .cmp-chip:focus-visible, .cs-index a:focus-visible, .bf-badge:focus-visible { border-radius: 100px; }
.ct-card:focus-visible, .swap-card:focus-visible, .deliv:focus-visible, .tcard:focus-visible { border-radius: 16px; }
/* focus ring flips to white on dark surfaces — the violet outline all but vanishes against the gradients */
.dark :focus-visible, .cta :focus-visible, .book :focus-visible, .quote-band :focus-visible,
.calc-results :focus-visible, .case-results :focus-visible, .cs-results :focus-visible,
.ct-verdict :focus-visible, footer.foot :focus-visible { outline-color: #fff; }
/* …except inside the white form card that sits on the booking gradient */
form.book-form :focus-visible { outline-color: var(--violet); }

/* ---------- Nav ---------- */
header.nav { position: sticky; top: 0; z-index: 100; background: rgba(255,255,255,0.82); backdrop-filter: saturate(180%) blur(14px); -webkit-backdrop-filter: saturate(180%) blur(14px); border-bottom: 1px solid var(--border-subtle); box-shadow: inset 0 1px 0 rgba(255,255,255,.6); transition: box-shadow 0.3s var(--ease), background 0.3s var(--ease); }
header.nav.scrolled { background: rgba(255,255,255,0.92); box-shadow: inset 0 1px 0 rgba(255,255,255,.75), 0 10px 34px -20px rgba(50,15,147,0.45); }
.nav-inner { display: flex; align-items: center; justify-content: space-between; height: 72px; }
.brand { display: flex; align-items: baseline; gap: 0.55rem; text-decoration: none; color: var(--ink); }
.brand .logo { height: 18px; width: auto; color: var(--violet); display: block; }
.brand .sub { font-family: var(--font-mono); font-size: 0.62rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-soft); }
.nav-links { display: flex; align-items: center; gap: 1.9rem; }
.nav-links a { text-decoration: none; color: var(--ink); font-size: 0.92rem; font-weight: 500; opacity: 0.78; transition: opacity 0.15s, color 0.15s; }
.nav-links a:hover { opacity: 1; }
.nav-links a[aria-current="page"] { opacity: 1; color: var(--violet); }
.nav-links a.btn-primary, .nav-links a.btn-primary[aria-current="page"] { color: #fff; opacity: 1; }
.nav-links a.btn-primary:hover { color: #fff; }
.nav-links .btn { font-size: 0.9rem; min-height: 44px; padding: 0 20px; }
/* mobile menu */
.nav-toggle { display: none; width: 44px; height: 44px; border: 0; background: transparent; cursor: pointer; flex-direction: column; justify-content: center; gap: 5px; padding: 10px; }
.nav-toggle span { display: block; height: 2px; width: 22px; background: var(--ink); border-radius: 2px; transition: transform 0.25s var(--ease), opacity 0.2s; }
.nav-toggle.open span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.nav-toggle.open span:nth-child(2) { opacity: 0; }
.nav-toggle.open span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }
.nav-mobile { display: none; position: fixed; top: 72px; left: 0; right: 0; background: var(--surface); border-bottom: 1px solid var(--border-subtle); box-shadow: 0 18px 40px -20px rgba(50,15,147,0.35); padding: 16px clamp(20px,5vw,48px) 26px; z-index: 99; flex-direction: column; gap: 6px; }
.nav-mobile.open { display: flex; animation: fadeUp 0.25s var(--ease); }
/* links cascade in behind the panel (staggered reveal, same fadeUp language) */
@media (prefers-reduced-motion: no-preference) {
  .nav-mobile.open a { animation: fadeUp 0.34s var(--ease) backwards; }
  .nav-mobile.open a:nth-child(1) { animation-delay: 0.04s; }
  .nav-mobile.open a:nth-child(2) { animation-delay: 0.08s; }
  .nav-mobile.open a:nth-child(3) { animation-delay: 0.12s; }
  .nav-mobile.open a:nth-child(4) { animation-delay: 0.16s; }
  .nav-mobile.open a:nth-child(5) { animation-delay: 0.20s; }
}
.nav-mobile a { text-decoration: none; color: var(--ink); font-family: var(--font-display); font-size: 1.2rem; font-weight: 500; padding: 14px 4px; border-bottom: 1px solid var(--border-subtle); }
.nav-mobile a[aria-current="page"] { color: var(--violet); }
.nav-mobile .btn { margin-top: 14px; border-bottom: none; color: #fff; justify-content: center; }
.nav-mobile .btn:link, .nav-mobile .btn:visited { color: #fff; }
@media (max-width: 880px) { .nav-links { display: none; } .nav-toggle { display: flex; } }
/* the open panel must stay reachable on short (landscape-phone) viewports, and the page shouldn't scroll behind it */
.nav-mobile { max-height: calc(100dvh - 72px); overflow-y: auto; overscroll-behavior: contain; }
html.menu-open, html.menu-open body { overflow: hidden; }

/* ---------- Generic reveal ---------- */
.reveal { opacity: 0; transform: translateY(24px) scale(0.99); transition: opacity 0.7s var(--ease), transform 0.7s var(--ease); }
.reveal.in { opacity: 1; transform: none; filter: none; }
@media (prefers-reduced-motion: reduce) { .reveal { opacity: 1; transform: none; filter: none; } }

/* ---------- Hero (home) ---------- */
.hero { padding-top: clamp(56px, 8vw, 100px); padding-bottom: clamp(44px, 6vw, 80px); overflow: hidden; }
.hero-grid { display: grid; grid-template-columns: 1.15fr 0.85fr; gap: clamp(32px, 5vw, 72px); align-items: center; }
@media (max-width: 940px) { .hero-grid { grid-template-columns: 1fr; } }
.hero h1 span { display: block; }
.hero h1 .l2 { color: var(--violet); }
.hero .lead { margin-top: 1.6rem; }
.hero-cta { margin-top: 2.2rem; display: flex; gap: 1rem; flex-wrap: wrap; }
.hero-proof { margin-top: 1.8rem; display: inline-flex; align-items: flex-start; gap: 12px; font-size: 0.95rem; color: var(--ink-soft); max-width: 46ch; }
.hero-proof b { color: var(--violet); font-weight: 600; }
.hero-proof .pill { font-family: var(--font-mono); font-size: 0.7rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--violet); background: var(--lavender); padding: 5px 11px; border-radius: 99px; white-space: nowrap; }
.hero-visual { position: relative; aspect-ratio: 1 / 1; }
.hero-visual svg { width: 100%; height: 100%; overflow: visible; }
/* stacked hero on phones: the 1:1 visual would add a full viewport-width of decorative height below the proof line — cap it */
@media (max-width: 640px) { .hero-visual { aspect-ratio: auto; height: min(62vw, 260px); } }
.conv-line { stroke-dasharray: 4 7; opacity: 0.5; animation: dash 9s linear infinite; }
@keyframes dash { to { stroke-dashoffset: -110; } }
.pulse-dot { transform-origin: center; animation: pulse 3s var(--ease) infinite; }
@keyframes pulse { 0%,100% { r: 7; opacity: 1; } 50% { r: 11; opacity: 0.65; } }

/* ---------- Page hero (interior pages) ---------- */
.page-hero { padding-top: clamp(52px, 7vw, 88px); padding-bottom: clamp(24px, 4vw, 48px); background: linear-gradient(180deg, var(--surface), var(--violet-wash)); position: relative; overflow: hidden; }
.page-hero > .wrap { position: relative; z-index: 1; }
.page-hero::before { content: ""; position: absolute; width: 480px; height: 480px; right: -140px; top: -170px; border-radius: 50%; background: radial-gradient(circle, rgba(227,97,252,0.22), transparent 70%); filter: blur(28px); pointer-events: none; z-index: 0; animation: drift1 24s ease-in-out infinite; }
.page-hero h1 { margin-top: 1.1rem; max-width: 16ch; font-size: clamp(2.9rem, 7.2vw, 5.4rem); animation: rise 0.9s var(--ease) 0.16s both; }
.page-hero .crumb { animation: rise 0.7s var(--ease) both; }
.page-hero .eyebrow { animation: rise 0.7s var(--ease) 0.08s both; }
.page-hero .lead { margin-top: 1.3rem; animation: rise 0.8s var(--ease) 0.3s both; }
.page-hero .cs-index { animation: rise 0.8s var(--ease) 0.42s both; }
@keyframes rise { from { opacity: 0; transform: translateY(28px); } to { opacity: 1; transform: none; } }
.crumb { font-family: var(--font-mono); font-size: 0.72rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-soft); }
.crumb a { color: var(--violet); text-decoration: none; }

/* ---------- Dark section ---------- */
.dark { background: var(--grad-dark); color: #fff; }
.dark h2 { color: #fff; }
.dark .lead { color: rgba(255,255,255,0.78); }
.stakes-head { max-width: 60ch; }
.stakes-grid { margin-top: clamp(40px, 6vw, 64px); display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(20px, 3vw, 32px); }
@media (max-width: 800px) { .stakes-grid { grid-template-columns: 1fr; } }
.stake-card { padding: 30px; border: 1px solid rgba(255,255,255,0.16); border-radius: var(--radius); background: rgba(255,255,255,0.06); backdrop-filter: blur(8px); -webkit-backdrop-filter: blur(8px); transition: transform 0.25s var(--ease), border-color 0.25s; }
.stake-card:hover { transform: translateY(-4px); border-color: rgba(255,255,255,0.32); }
.stake-card .big { font-family: var(--font-display); font-size: clamp(2.2rem, 4vw, 3rem); color: var(--magenta); font-weight: 500; line-height: 1; }
.stake-card p { margin-top: 0.9rem; color: rgba(255,255,255,0.8); font-size: 0.98rem; }

/* (the old "Promise / 3-up" .tri component was retired) */

/* ---------- CTA band ---------- */
.cta { background: var(--grad-violet); color: #fff; text-align: center; padding: clamp(80px, 11vw, 150px) 0; }
.cta h2 { color: #fff; max-width: 20ch; margin: 0 auto; }
.cta .lead { color: rgba(255,255,255,0.88); margin: 1.2rem auto 2rem; }
.cta .row { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; }

/* ---------- Tool card shell ---------- */
.tool { margin-top: clamp(32px, 4vw, 48px); border: 1px solid var(--border-violet); border-radius: 24px; background: linear-gradient(180deg, var(--surface), var(--violet-wash)); padding: clamp(24px, 4vw, 48px); box-shadow: 0 24px 60px -30px rgba(94,41,211,0.3); position: relative; overflow: hidden; }
.tool::before { content: ""; position: absolute; inset: 0; pointer-events: none; opacity: 0; transition: opacity 0.35s var(--ease); z-index: 0; background: radial-gradient(420px circle at var(--mx, 50%) var(--my, 50%), rgba(94,41,211,0.10), transparent 62%); }
.tool:hover::before { opacity: 1; }
.tool > * { position: relative; z-index: 1; }
.tool-label { font-family: var(--font-mono); font-size: 0.7rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--violet); }

/* shared entrance keyframe (mobile nav, form errors/success, commodity test, FAQ) */
@keyframes fadeUp { from { opacity: 0; transform: translateY(12px); } to { opacity: 1; transform: none; } }

/* ---------- Before / After pane grounds (live .ba-pane elements carry .ba-before/.ba-after) ---------- */
.ba-before { background: var(--surface-2); }
.ba-after { background: var(--lavender); border-color: var(--border-violet); }

/* ---------- Calculator ---------- */
.calc-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(28px, 4vw, 56px); align-items: start; }
@media (max-width: 820px) { .calc-grid { grid-template-columns: 1fr; } }
.field { margin-bottom: 22px; }
.field label { display: block; font-weight: 600; font-size: 0.92rem; margin-bottom: 8px; }
.field .hint { font-weight: 400; color: var(--ink-soft); font-size: 0.82rem; }
.input-money { position: relative; }
.input-money .pre { position: absolute; left: 16px; top: 50%; transform: translateY(-50%); color: var(--ink-soft); font-family: var(--font-mono); }
.field input[type="number"] { width: 100%; min-height: 52px; padding: 0 16px; border-radius: 12px; border: 1px solid var(--border-violet); font-family: var(--font-body); font-size: 1.05rem; color: var(--ink); background: var(--surface); transition: border-color 0.15s, box-shadow 0.15s; }
.input-money input { padding-left: 32px; }
.field input:focus { outline: none; border-color: var(--violet); box-shadow: 0 0 0 3px rgba(94,41,211,0.45); }
.field input::-webkit-outer-spin-button, .field input::-webkit-inner-spin-button { -webkit-appearance: none; margin: 0; }
.lift-row { display: flex; align-items: baseline; justify-content: space-between; margin-bottom: 8px; }
.lift-row .val { font-family: var(--font-display); font-weight: 600; color: var(--violet); font-size: 1.2rem; }
input[type="range"].lift { width: 100%; height: 44px; -webkit-appearance: none; appearance: none; background: transparent; cursor: pointer; }
input[type="range"].lift::-webkit-slider-runnable-track { height: 6px; border-radius: 99px; background: linear-gradient(90deg, var(--violet) var(--p,40%), var(--lavender) var(--p,40%)); }
input[type="range"].lift::-webkit-slider-thumb { -webkit-appearance: none; width: 26px; height: 26px; margin-top: -10px; border-radius: 50%; background: var(--violet); border: 4px solid #fff; box-shadow: 0 3px 10px rgba(94,41,211,0.4); }
input[type="range"].lift::-moz-range-thumb { width: 24px; height: 24px; border-radius: 50%; background: var(--violet); border: 4px solid #fff; }
/* slider thumbs acknowledge the hand: grow slightly on hover, more while dragging */
@media (prefers-reduced-motion: no-preference) {
  input[type="range"].lift::-webkit-slider-thumb { transition: transform 0.16s var(--ease), box-shadow 0.16s var(--ease); }
  input[type="range"].lift:hover::-webkit-slider-thumb { transform: scale(1.08); }
  input[type="range"].lift:active::-webkit-slider-thumb { transform: scale(1.15); box-shadow: 0 4px 14px rgba(94,41,211,0.5); }
  input[type="range"].lift:active::-moz-range-thumb { transform: scale(1.15); }
}
.calc-results { background: var(--grad-dark); border-radius: var(--radius-lg); padding: clamp(26px, 4vw, 40px); color: #fff; position: sticky; top: 92px; box-shadow: 0 30px 60px -34px rgba(50,15,147,0.7); }
.calc-results .rlabel { font-family: var(--font-mono); font-size: 0.7rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--magenta); }
.res-block { padding: 20px 0; border-bottom: 1px solid rgba(255,255,255,0.14); }
.res-block:last-of-type { border-bottom: none; }
.res-block .n { font-family: var(--font-display); font-size: clamp(2rem, 4.5vw, 3rem); font-weight: 500; line-height: 1; }
.res-block.profit .n { color: var(--magenta); }
.res-block .k { font-size: 0.86rem; color: rgba(255,255,255,0.75); margin-top: 6px; }
.calc-note { font-size: 0.76rem; color: rgba(255,255,255,0.7); margin-top: 18px; line-height: 1.5; }


/* ---------- Deliverables ---------- */
.deliv-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; margin-top: clamp(36px,5vw,52px); }
@media (max-width: 900px) { .deliv-grid { grid-template-columns: repeat(2,1fr); } }
@media (max-width: 520px) { .deliv-grid { grid-template-columns: 1fr; } }
/* home "Why Pennebaker" + "How you engage" run three cards, not four — fill the row */
#why .deliv-grid, #path .deliv-grid { grid-template-columns: repeat(3, 1fr); }
@media (max-width: 900px) { #why .deliv-grid, #path .deliv-grid { grid-template-columns: 1fr; } }
/* engagement-path step number, same visual language as the process gaps numerals */
.path-num { width: 44px; height: 44px; border-radius: 50%; background: var(--lavender); color: var(--violet); font-family: var(--font-mono); font-weight: 700; font-size: 0.92rem; display: grid; place-items: center; margin-bottom: 16px; }
.deliv { border: 1px solid var(--border-subtle); border-radius: 16px; padding: 26px; transition: border-color 0.2s, transform 0.2s; }
.deliv:hover { border-color: var(--violet); transform: translateY(-4px); }
.deliv .ico { width: 44px; height: 44px; border-radius: 12px; background: var(--violet-wash); display: grid; place-items: center; color: var(--violet); margin-bottom: 16px; }
.deliv h3 { font-size: 1.15rem; }
.deliv p { color: var(--ink-soft); font-size: 0.92rem; margin-top: 8px; }

/* ---------- Five gaps ---------- */
.gaps-list { margin-top: clamp(36px, 5vw, 52px); list-style: none; display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; }
@media (max-width: 760px) { .gaps-list { grid-template-columns: 1fr; } }
.gaps-list li { display: flex; gap: 18px; align-items: flex-start; padding: 26px; border: 1px solid var(--border-subtle); border-radius: 16px; background: var(--surface); transition: border-color 0.2s, transform 0.2s; }
.gaps-list li:hover { border-color: var(--violet); transform: translateY(-4px); }
.gaps-list li:last-child { grid-column: 1 / -1; }
@media (max-width: 760px) { .gaps-list li:last-child { grid-column: auto; } }
.gaps-list .gnum { font-family: var(--font-mono); font-size: 0.92rem; color: var(--violet); background: var(--lavender); width: 44px; height: 44px; border-radius: 50%; display: grid; place-items: center; flex: 0 0 auto; font-weight: 700; }
.gaps-list h3 { font-size: 1.12rem; }
.gaps-list p { color: var(--ink-soft); margin-top: 6px; font-size: 0.95rem; }

/* ---------- Proof / case study (inline, home) ---------- */
.case { margin-top: clamp(36px, 5vw, 56px); display: grid; grid-template-columns: 1.08fr 0.92fr; gap: clamp(28px, 4vw, 56px); align-items: center; }
@media (max-width: 860px) { .case { grid-template-columns: 1fr; } }
.case .story { color: var(--ink-soft); margin-top: 1.3rem; font-size: 1.06rem; }
.case .story strong { color: var(--ink); font-weight: 600; }
.case-results { background: var(--grad-dark); border-radius: var(--radius-lg); padding: clamp(28px, 4vw, 40px); color: #fff; box-shadow: 0 30px 60px -34px rgba(50,15,147,0.7); }
.case-results .rlabel { font-family: var(--font-mono); font-size: 0.7rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--magenta); }
.case-results .r { padding: 20px 0; border-bottom: 1px solid rgba(255,255,255,0.14); }
.case-results .r:last-child { border-bottom: none; padding-bottom: 0; }
.case-results .r .n { font-family: var(--font-display); font-size: clamp(2.4rem, 5.5vw, 3.6rem); font-weight: 500; line-height: 1; color: var(--magenta); }
.case-results .r .k { color: rgba(255,255,255,0.82); margin-top: 8px; font-size: 0.96rem; }
.pull { border-left: 3px solid var(--violet); padding-left: 22px; margin-top: 30px; font-family: var(--font-display); font-size: clamp(1.2rem, 2.2vw, 1.55rem); font-weight: 400; line-height: 1.32; color: var(--ink); }
.pull cite { display: block; font-family: var(--font-mono); font-size: 0.74rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-soft); margin-top: 14px; font-style: normal; }

/* ---------- Case studies page ---------- */
.cs-index { display: flex; gap: 10px; flex-wrap: wrap; justify-content: center; margin-top: 2rem; }
.cs-index a { font-family: var(--font-mono); font-size: 0.74rem; letter-spacing: 0.08em; text-transform: uppercase; color: var(--violet); border: 1px solid var(--border-violet); border-radius: 99px; padding: 9px 16px; text-decoration: none; transition: all 0.15s; }
.cs-index a:hover { background: var(--violet); color: #fff; border-color: var(--violet); }
.cs { scroll-margin-top: 84px; }
.cs:nth-of-type(even) { background: var(--violet-wash); }
.cs-grid { display: grid; grid-template-columns: 1.15fr 0.85fr; gap: clamp(28px,4vw,60px); align-items: start; }
@media (max-width: 880px) { .cs-grid { grid-template-columns: 1fr; } }
.cs-main h2 { margin-top: 1rem; }
.cs-blocks { margin-top: 1.8rem; display: grid; gap: 1.3rem; }
.cs-blocks h3, .cs-blocks h4 { font-family: var(--font-mono); font-size: 0.72rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--violet); margin-bottom: 0.5rem; }
.cs-blocks p { color: var(--ink-soft); font-size: 1.02rem; }
.cs-blocks strong { color: var(--ink); font-weight: 600; }
.cs-side { position: sticky; top: 92px; display: grid; gap: 18px; }
@media (max-width: 880px) { .cs-side { position: static; } }
.cs-side .pull { margin-top: 0; }
.cs-results { background: var(--grad-dark); color: #fff; border-radius: var(--radius-lg); padding: clamp(24px,3vw,34px); box-shadow: 0 30px 60px -34px rgba(50,15,147,0.7); }
.cs-results .rlabel { font-family: var(--font-mono); font-size: 0.7rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--magenta); }
.cs-results .r { padding: 16px 0; border-bottom: 1px solid rgba(255,255,255,0.14); }
.cs-results .r:first-of-type { padding-top: 18px; }
.cs-results .r:last-child { border-bottom: none; padding-bottom: 0; }
.cs-results .r .n { font-family: var(--font-display); font-size: clamp(2rem,4vw,2.8rem); font-weight: 500; line-height: 1; color: var(--magenta); }
.cs-results .r .k { color: rgba(255,255,255,0.82); margin-top: 6px; font-size: 0.92rem; }

/* ---------- Testimonials ---------- */
.tcards { margin-top: clamp(36px, 5vw, 52px); display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
@media (max-width: 900px) { .tcards { grid-template-columns: 1fr; } }
.tcard { border: 1px solid var(--border-subtle); border-radius: 18px; padding: 30px; background: var(--surface); display: flex; flex-direction: column; transition: border-color 0.2s, transform 0.2s; }
.tcard:hover { border-color: var(--violet); transform: translateY(-4px); }
.tcard .stars { color: var(--magenta); margin-bottom: 16px; letter-spacing: 3px; font-size: 0.9rem; }
.tcard .quote { font-family: var(--font-display); font-size: 1.18rem; font-weight: 400; line-height: 1.36; color: var(--ink); flex: 1; }
.tcard .who { margin-top: 22px; padding-top: 18px; border-top: 1px solid var(--border-subtle); }
.tcard .who .nm { font-weight: 600; font-size: 0.95rem; }
.tcard .who .ti { font-size: 0.85rem; color: var(--ink-soft); }

/* ---------- Full-width quote band ---------- */
.quote-band { background: var(--grad-dark); color: #fff; text-align: center; }
.quote-band .qmark { display: block; color: var(--magenta); font-family: var(--font-display); font-size: 3.4rem; line-height: 0.6; }
.quote-band blockquote { font-family: var(--font-display); font-weight: 400; font-size: clamp(1.55rem, 3.4vw, 2.7rem); line-height: 1.2; letter-spacing: -0.02em; max-width: 880px; margin: 0 auto; }
.quote-band cite { display: block; font-family: var(--font-mono); font-size: 0.74rem; letter-spacing: 0.12em; text-transform: uppercase; color: rgba(255,255,255,0.72); margin-top: 28px; font-style: normal; }

/* ---------- Client logo strip ---------- */
.logos { padding: 36px 0; border-bottom: 1px solid var(--border-subtle); }
.logos .lab { font-family: var(--font-mono); font-size: 0.7rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-soft); text-align: center; }

/* ---------- Book feature ---------- */
.book-feature { background: var(--lavender); }
.bf-grid { display: grid; grid-template-columns: 0.85fr 1.15fr; gap: clamp(32px, 6vw, 72px); align-items: center; }
@media (max-width: 760px) { .bf-grid { grid-template-columns: 1fr; justify-items: center; text-align: left; } }
.bf-cover { aspect-ratio: 3 / 4; width: 100%; max-width: 300px; border-radius: 10px; background: linear-gradient(155deg, var(--violet), var(--deep-purple)); box-shadow: 0 34px 60px -22px rgba(50,15,147,0.6); display: flex; flex-direction: column; justify-content: space-between; padding: 30px 28px; position: relative; overflow: hidden; }
.bf-cover::before { content: ""; position: absolute; left: 0; top: 0; bottom: 0; width: 9px; background: rgba(0,0,0,0.22); }
.bf-cover .bc-top { font-family: var(--font-mono); font-size: 0.66rem; letter-spacing: 0.16em; text-transform: uppercase; color: rgba(255,255,255,0.7); }
.bf-cover .bc-title { font-family: var(--font-display); color: #fff; font-size: clamp(1.5rem, 3.4vw, 2.1rem); font-weight: 500; line-height: 1.04; }
.bf-cover .bc-by { font-family: var(--font-mono); color: var(--magenta); font-size: 0.7rem; letter-spacing: 0.12em; text-transform: uppercase; }
.bf-badge { display: inline-flex; align-items: center; gap: 8px; font-family: var(--font-mono); font-size: 0.7rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--violet); }
.bf-actions { margin-top: 28px; display: flex; gap: 12px; flex-wrap: wrap; }

/* ---------- Booking form ---------- */
.book { background: var(--grad-violet); color: #fff; }
.book h1, .book h2 { color: #fff; }
.book h1 { font-size: clamp(2rem, 5vw, 3.4rem); line-height: 1.08; letter-spacing: -0.02em; }
.book-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px,5vw,64px); align-items: start; }
@media (max-width: 820px) { .book-grid { grid-template-columns: 1fr; } }
.book .lead { color: rgba(255,255,255,0.82); margin-top: 1.4rem; }
.book-grid h2 { margin-top: 1rem; }
.book-list { margin-top: 28px; display: grid; gap: 14px; }
.book-list li { list-style: none; display: flex; gap: 12px; align-items: flex-start; color: rgba(255,255,255,0.9); }
.book-list .ck { color: var(--magenta); flex: 0 0 auto; margin-top: 2px; }
.book-list .bl-txt { flex: 1; min-width: 0; }
.tm { font-size: 0.6em; vertical-align: super; letter-spacing: 0; font-weight: 400; }
form.book-form { background: var(--surface); border-radius: var(--radius-lg); padding: clamp(24px,4vw,38px); color: var(--ink); }
form.book-form h2, form.book-form h3 { color: var(--ink); font-size: clamp(1.3rem, 2.4vw, 1.7rem); line-height: 1.2; margin-bottom: 6px; }
form.book-form .sub { color: var(--ink-soft); font-size: 0.92rem; margin-bottom: 22px; }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
@media (max-width: 520px) { .form-row { grid-template-columns: 1fr; } }
.ff { margin-bottom: 16px; }
.ff label { display: block; font-weight: 600; font-size: 0.88rem; margin-bottom: 7px; }
.ff label .req { color: var(--violet); }
.ff input, .ff select, .ff textarea { width: 100%; min-height: 50px; padding: 12px 14px; border-radius: var(--radius-sm); border: 1px solid var(--border-subtle); font-family: var(--font-body); font-size: 1rem; color: var(--ink); background: var(--surface); transition: border-color 0.15s, box-shadow 0.15s; }
.ff textarea { min-height: 92px; resize: vertical; }
.ff input:focus, .ff select:focus, .ff textarea:focus { outline: none; border-color: var(--violet); box-shadow: 0 0 0 3px rgba(94,41,211,0.45); }
.ff .err { color: var(--negative); font-size: 0.8rem; margin-top: 6px; display: none; }
.ff.invalid input, .ff.invalid select { border-color: var(--negative); }
.ff.invalid input:focus, .ff.invalid select:focus { border-color: var(--negative); box-shadow: 0 0 0 3px rgba(192,29,107,0.22); }
.ff.invalid .err { display: block; animation: fadeUp 0.28s var(--ease); }
.form-success { display: none; text-align: center; padding: 20px 0; }
.form-success.show { display: block; animation: fadeUp 0.4s var(--ease); }
.form-success .ring { width: 64px; height: 64px; border-radius: 50%; background: var(--lavender); color: var(--violet); display: grid; place-items: center; margin: 0 auto 16px; }

/* ---------- Footer ---------- */
footer.foot { background: var(--ink); color: rgba(255,255,255,0.7); padding: clamp(56px, 8vw, 84px) 0 44px; }
.foot-top { display: flex; justify-content: space-between; gap: 24px; flex-wrap: wrap; align-items: flex-start; }
.foot .logo { height: 26px; width: auto; color: #fff; display: block; }
.foot .tag { font-family: var(--font-display); font-size: 1.1rem; color: rgba(255,255,255,0.6); margin-top: 14px; }
.foot-links { display: flex; gap: 30px; flex-wrap: wrap; }
.foot-links a { color: rgba(255,255,255,0.7); text-decoration: none; font-size: 0.92rem; }
.foot-links a:hover { color: #fff; }
.foot-parent { display: inline-flex; align-items: center; gap: .35em; margin-top: 12px; font-size: .88rem; color: rgba(255,255,255,.82); text-decoration: none; border-bottom: 1px solid rgba(255,255,255,.24); padding-bottom: 1px; transition: color .15s, border-color .15s; }
.foot-parent:hover { color: #fff; border-bottom-color: rgba(255,255,255,.6); }
.foot-bottom { border-top: 1px solid rgba(255,255,255,0.12); margin-top: 40px; padding-top: 22px; font-size: 0.82rem; color: rgba(255,255,255,0.45); display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; }
.note { font-size: 0.8rem; color: var(--ink-soft); max-width: 70ch; margin: 0 auto; padding: 26px clamp(20px,5vw,48px) 0; }

/* ---------- Commodity Test ---------- */
.ct-form { display: flex; gap: 12px; flex-wrap: wrap; align-items: flex-end; }
.ct-form .ct-field { margin: 0; flex: 1 1 240px; }
.ct-form .ct-field.industry { flex: 0 1 220px; }
.ct-form label { display: block; font-weight: 600; font-size: 0.92rem; margin-bottom: 8px; }
.ct-input { width: 100%; min-height: 52px; padding: 0 16px; border-radius: 12px; border: 1px solid var(--border-violet); font-family: var(--font-body); font-size: 1.05rem; color: var(--ink); background: var(--surface); transition: border-color 0.15s, box-shadow 0.15s; }
.ct-input:focus { outline: none; border-color: var(--violet); box-shadow: 0 0 0 3px rgba(94,41,211,0.45); }
.ct-form .btn { flex: 0 0 auto; }
.ct-hint { font-size: 0.8rem; color: var(--ink-soft); margin-top: 14px; }
.ct-stage { margin-top: 30px; display: none; }
.ct-stage.show { display: block; animation: fadeUp 0.4s var(--ease); }
.ct-prompt { font-family: var(--font-display); font-size: clamp(1.2rem, 2.4vw, 1.7rem); font-weight: 500; line-height: 1.2; margin-bottom: 20px; }
.ct-prompt b { color: var(--violet); }
.ct-prompt .ct-crowd { display: flex; flex-wrap: wrap; align-items: center; gap: 8px; margin-top: 16px; }
.ct-prompt .ct-crowd-lab { font-family: var(--font-mono); font-size: .64rem; letter-spacing: .14em; text-transform: uppercase; color: var(--ink-soft); }
.ct-prompt .ct-name { font-family: var(--font-mono); font-size: .72rem; letter-spacing: .02em; color: var(--violet); background: var(--violet-wash); border: 1px solid var(--border-violet); border-radius: 99px; padding: 4px 11px; }
.ct-prompt .ct-illus { display: block; margin-top: 12px; font-family: var(--font-body); font-size: .74rem; font-weight: 400; color: var(--ink-soft); }
.ct-card .ct-badge.comp { white-space: nowrap; }
.ct-cards { display: grid; gap: 12px; }
.ct-card { text-align: left; width: 100%; border: 1px solid var(--border-violet); border-radius: 14px; background: var(--surface); padding: 18px 20px; cursor: pointer; display: flex; gap: 16px; align-items: center; font-family: var(--font-body); transition: border-color 0.16s, background 0.16s, transform 0.12s; }
.ct-card:hover { border-color: var(--violet); background: var(--violet-wash); }
.ct-card:active { transform: scale(0.995); }
.ct-card .tag { font-family: var(--font-mono); font-size: 0.7rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--violet); flex: 0 0 auto; width: 30px; }
.ct-card .vp { font-size: 1.05rem; color: var(--ink); line-height: 1.4; flex: 1; }
.ct-card .ct-badge { font-family: var(--font-mono); font-size: 0.64rem; letter-spacing: 0.1em; text-transform: uppercase; padding: 5px 10px; border-radius: 99px; flex: 0 0 auto; }
.ct-card .ct-badge.you { background: var(--lavender); color: var(--violet); }
.ct-card .ct-badge.comp { background: rgba(20,12,46,.06); color: var(--ink-soft); }
.ct-card.answered { cursor: default; }
.ct-card.answered:hover { background: var(--surface); border-color: var(--border-violet); }
.ct-card.reveal-mine { border-color: var(--violet); background: var(--lavender); }
.ct-card.reveal-mine:hover { background: var(--lavender); border-color: var(--violet); }
.ct-card.reveal-wrong { border-color: #c01d6b; background: rgba(192,29,107,0.06); }
.ct-card.reveal-wrong:hover { background: rgba(192,29,107,0.06); border-color: #c01d6b; }
.ct-verdict { margin-top: 24px; border-radius: 16px; padding: clamp(22px,3vw,30px); background: var(--grad-dark); color: #fff; display: none; box-shadow: 0 30px 60px -34px rgba(50,15,147,0.7); }
.ct-verdict.show { display: block; animation: fadeUp 0.4s var(--ease); }
.ct-verdict .vlabel { font-family: var(--font-mono); font-size: 0.7rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--magenta); }
.ct-verdict h3 { color: #fff; font-size: clamp(1.3rem,2.4vw,1.7rem); margin-top: 8px; }
.ct-verdict p { color: rgba(255,255,255,0.82); margin-top: 12px; max-width: 60ch; }
.ct-verdict .ct-actions { margin-top: 22px; display: flex; gap: 12px; flex-wrap: wrap; }
.ct-verdict .ct-angle { margin-top: 18px; padding: 14px 16px; border-radius: 12px; background: rgba(255,255,255,0.08); border: 1px solid rgba(255,255,255,0.16); }
.ct-verdict .ct-angle .ct-angle-lab { display: block; font-family: var(--font-mono); font-size: .62rem; letter-spacing: .12em; text-transform: uppercase; color: var(--magenta); margin-bottom: 6px; }
/* Commodity Test — live-scan loading + cliché findings */
.ct-loading { display: flex; gap: 9px; padding: 16px 2px; }
.ct-loading span { width: 11px; height: 11px; border-radius: 50%; background: var(--violet); opacity: .3; animation: ctdot 1s var(--ease) infinite; }
.ct-loading span:nth-child(2) { animation-delay: .15s; }
.ct-loading span:nth-child(3) { animation-delay: .3s; }
@keyframes ctdot { 0%,100% { opacity: .25; transform: translateY(0); } 50% { opacity: 1; transform: translateY(-6px); } }
@media (prefers-reduced-motion: reduce) { .ct-loading span { animation: none; opacity: .55; } }
.ct-cliche { border: 1px solid var(--border-violet); border-left: 3px solid var(--negative); border-radius: 12px; background: var(--surface); padding: 13px 18px; display: flex; flex-direction: column; gap: 4px; }
.ct-cliche .cl-phrase { font-family: var(--font-display); font-weight: 500; font-size: 1.06rem; color: var(--ink); }
.ct-cliche .cl-ctx { font-size: .84rem; color: var(--ink-soft); font-style: italic; }
.ct-note { color: var(--ink-soft); font-size: 1.02rem; line-height: 1.6; }
#ctRun.loading { opacity: .65; pointer-events: none; }
/* Instant teardown report (book form) */
.rep-loading { display: flex; gap: 9px; justify-content: center; padding: 28px 0 6px; }
.rep-loading span { width: 11px; height: 11px; border-radius: 50%; background: var(--violet); opacity: .3; animation: ctdot 1s var(--ease) infinite; }
.rep-loading span:nth-child(2) { animation-delay: .15s; } .rep-loading span:nth-child(3) { animation-delay: .3s; }
@media (prefers-reduced-motion: reduce) { .rep-loading span { animation: none; opacity: .55; } }
.rep-fine { display: block; margin-top: 6px; font-size: .72rem; color: var(--ink-soft); opacity: .85; }

/* ---------- Motion: scroll progress, aurora, entrance ---------- */
.scroll-progress { position: fixed; top: 0; left: 0; height: 3px; width: 100%; transform: scaleX(0); transform-origin: 0 50%; background: linear-gradient(90deg, var(--violet), var(--magenta)); z-index: 200; will-change: transform; }
.hero, .dark, .book, .cta { position: relative; }
.hero > .wrap, .dark > .wrap, .book > .wrap, .cta > .wrap { position: relative; z-index: 1; }
.aurora { position: absolute; inset: 0; overflow: hidden; pointer-events: none; z-index: 0; }
.aurora .blob { position: absolute; border-radius: 50%; filter: blur(72px); opacity: 0.55; will-change: transform; }
.aurora .b1 { width: 520px; height: 520px; background: radial-gradient(circle, rgba(94,41,211,0.45), transparent 70%); top: -170px; right: -120px; animation: drift1 23s ease-in-out infinite; }
.aurora .b2 { width: 440px; height: 440px; background: radial-gradient(circle, rgba(227,97,252,0.38), transparent 70%); bottom: -190px; left: -110px; animation: drift2 27s ease-in-out infinite; }
/* Ambient glow is anchored to the home hero only; every other section reads flatter and more editorial. */
.aurora { display: none; }
.hero .aurora { display: block; }
.dark .aurora .b1, .cta .aurora .b1 { background: radial-gradient(circle, rgba(227,97,252,0.30), transparent 70%); }
.dark .aurora .b2, .cta .aurora .b2 { background: radial-gradient(circle, rgba(124,82,255,0.42), transparent 70%); }
.book .aurora .b1 { background: radial-gradient(circle, rgba(255,255,255,0.18), transparent 70%); }
.book .aurora .b2 { background: radial-gradient(circle, rgba(227,97,252,0.42), transparent 70%); }
@keyframes drift1 { 0%,100% { transform: translate(0,0) scale(1); } 50% { transform: translate(-42px,38px) scale(1.12); } }
@keyframes drift2 { 0%,100% { transform: translate(0,0) scale(1); } 50% { transform: translate(52px,-30px) scale(1.08); } }

/* Static grain on dark gradient sections ONLY — breaks up banding on the long violet
   gradients and adds a print-like finish. Not motion, not body-wide (that removal stands). */
.dark::after, .cta::after, .book::after, .quote-band::after { content: ""; position: absolute; inset: 0; z-index: 0; pointer-events: none; opacity: .05; mix-blend-mode: overlay; background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E"); }
[data-anim] { opacity: 0; transform: translateY(22px); }
.loaded [data-anim] { opacity: 1; transform: none; transition: opacity 0.75s var(--ease), transform 0.75s var(--ease); transition-delay: var(--d, 0s); }
.ln { display: block; overflow: hidden; padding-bottom: 0.04em; }
.ln-i { display: block; transform: translateY(115%); transition: transform 0.85s var(--ease); transition-delay: var(--d, 0s); }
.loaded .ln-i { transform: none; }
.btn.mag { will-change: transform; }
@media (prefers-reduced-motion: reduce) {
  .aurora .blob { animation: none !important; }
  [data-anim], .ln-i { opacity: 1 !important; transform: none !important; transition: none !important; }
  .scroll-progress { display: none; }
  .tool::before { display: none; }
}
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); border: 0; }

/* ---------- Personalized calculator CTA ---------- */
.calc-cta { margin-top: 22px; padding-top: 22px; border-top: 1px solid rgba(255,255,255,0.16); }
.calc-cta p { color: #fff; font-family: var(--font-display); font-size: 1.05rem; font-weight: 500; margin-bottom: 14px; line-height: 1.3; }
.calc-cta p b { color: var(--magenta); }

/* ---------- Authority / Why Pennebaker ---------- */
.authority { background: var(--surface); }
.auth-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(28px,5vw,64px); align-items: center; }
@media (max-width: 820px) { .auth-grid { grid-template-columns: 1fr; } }
.auth-grid .lead { margin-top: 1.2rem; }
.auth-grid .pull { margin-top: 26px; }
.stats-bar { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px; background: var(--border-subtle); border: 1px solid var(--border-subtle); border-radius: 18px; overflow: hidden; }
.stats-bar .stat { background: var(--surface); padding: 28px; }
.stats-bar .stat .n { font-family: var(--font-display); font-size: clamp(2rem,4vw,2.8rem); font-weight: 500; color: var(--violet); line-height: 1; }
.stats-bar .stat .k { color: var(--ink-soft); font-size: 0.92rem; margin-top: 8px; }

/* ---------- Impact stats band (dark) ---------- */
.impact-grid { margin-top: clamp(36px,5vw,52px); display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; }
@media (max-width: 900px) { .impact-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 520px) { .impact-grid { grid-template-columns: 1fr; } }
.impact-stat { border: 1px solid rgba(255,255,255,0.16); border-radius: 16px; padding: 28px; background: rgba(255,255,255,0.05); backdrop-filter: blur(8px); -webkit-backdrop-filter: blur(8px); transition: transform 0.25s var(--ease), border-color 0.25s; display: flex; flex-direction: column; }
.impact-stat:hover { transform: translateY(-4px); border-color: rgba(255,255,255,0.34); }
.impact-stat .n { font-family: var(--font-display); font-size: clamp(2.3rem,4.6vw,3.2rem); font-weight: 500; line-height: 1; color: var(--magenta); }
.impact-stat .k { color: rgba(255,255,255,0.85); margin-top: 12px; font-size: 0.98rem; }
.impact-stat .src { font-family: var(--font-mono); font-size: 0.66rem; letter-spacing: 0.1em; text-transform: uppercase; color: rgba(255,255,255,0.7); margin-top: auto; padding-top: 14px; }

/* ---------- Risk-reversal note ---------- */
.risk-note { display: flex; gap: 10px; align-items: flex-start; margin-top: 16px; font-size: 0.88rem; color: rgba(255,255,255,0.82); }
.risk-note .ck { color: var(--magenta); flex: 0 0 auto; margin-top: 1px; }
form.book-form .risk-note { color: var(--ink-soft); }
form.book-form .risk-note .ck { color: var(--violet); }

/* ============================================================
   PREMIUM ELEVATION LAYER
   ============================================================ */
/* film grain removed — cleaner, less "template" texture (audit: precision reads more premium than effects) */

/* button shine sweep */
.btn-primary, .btn-light { position: relative; overflow: hidden; }
.btn-primary > *, .btn-light > * { position: relative; z-index: 1; }
.btn-primary::after, .btn-light::after { content: ""; position: absolute; top: 0; left: -130%; width: 55%; height: 100%; transform: skewX(-18deg); background: linear-gradient(100deg, transparent, rgba(255,255,255,0.38), transparent); transition: left 0.6s var(--ease); pointer-events: none; }
.btn-primary:hover::after, .btn-light:hover::after { left: 140%; }

/* hero visual — the "clarity engine", gently alive */
.hero-visual .hv-orb { transform-origin: 230px 200px; animation: hvbreathe 7s var(--ease) infinite; }
@keyframes hvbreathe { 0%,100% { opacity: 0.5; transform: scale(1); } 50% { opacity: 0.78; transform: scale(1.05); } }
.hero-visual .hv-ring1 { transform-origin: 230px 200px; opacity: .45; animation: spin 26s linear infinite; }
.hero-visual .hv-ring2 { transform-origin: 230px 200px; opacity: .4; }
.hero-visual .hv-orbit { transform-origin: 230px 200px; }
@keyframes spin { to { transform: rotate(360deg); } }
.hero-visual .hv-core { transform-box: fill-box; transform-origin: center; animation: hvpulse 3.2s var(--ease) infinite; }
@keyframes hvpulse { 0%,100% { transform: scale(1); } 50% { transform: scale(1.24); } }


@media (prefers-reduced-motion: reduce) {
  .accent-v, .grad { animation: none; }
  body::after { display: none; }
  .page-hero::before, .hero-visual .hv-orb, .hero-visual .hv-ring1, .hero-visual .hv-ring2, .hero-visual .hv-orbit, .hero-visual .hv-core, .conv-line, .hero-visual .hv-field circle { animation: none !important; }
  .page-hero .crumb, .page-hero .eyebrow, .page-hero h1, .page-hero .lead, .page-hero .cs-index { animation: none !important; opacity: 1 !important; transform: none !important; }
  .btn-primary::after, .btn-light::after { display: none; }
}

/* ============================================================
   VISUAL MOMENTS
   ============================================================ */
/* cycling-word band */
.cut-through { background: var(--violet-wash); overflow: hidden; }
.cut-grid { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: clamp(32px,5vw,72px); align-items: center; }
@media (max-width: 880px) { .cut-grid { grid-template-columns: 1fr; } }
.cycle-head { font-size: clamp(2rem, 5.2vw, 3.6rem); line-height: 1.08; }
.cycle-wrap { display: inline-block; position: relative; text-align: left; white-space: nowrap; }
.cycle-word { display: inline-block; transition: opacity 0.35s var(--ease), transform 0.35s var(--ease); }
.cycle-word.swap { opacity: 0; transform: translateY(0.35em); }
.cycle-caret { display: inline-block; width: 3px; height: 0.92em; background: var(--magenta); margin-left: 5px; vertical-align: -0.08em; animation: blink 1.05s steps(1) infinite; }
@keyframes blink { 50% { opacity: 0; } }
.standout-visual svg { width: 100%; height: auto; max-width: 400px; margin: 0 auto; display: block; overflow: visible; }
.so-ring { transform-box: fill-box; transform-origin: center; animation: spin 18s linear infinite; }
.so-core { transform-box: fill-box; transform-origin: center; animation: soPulse 3s var(--ease) infinite; }
@keyframes soPulse { 0%,100% { transform: scale(1); } 50% { transform: scale(1.16); } }

/* process journey */
.proc-journey { margin: 6px 0 30px; overflow: hidden; }
.proc-journey svg { width: 100%; height: auto; max-width: 920px; }
.pj-ripple { fill: none; stroke: var(--magenta); stroke-width: 2; transform-box: fill-box; transform-origin: center; animation: pjRipple 2.6s ease-out infinite; }
@keyframes pjRipple { 0% { transform: scale(1); opacity: 0.65; } 70%,100% { transform: scale(3.4); opacity: 0; } }
.pj-label { font-family: var(--font-display); font-weight: 500; fill: #fff; font-size: 19px; }
.pj-num { font-family: var(--font-mono); fill: var(--magenta); letter-spacing: 0.1em; font-size: 13px; }

/* distinct per-page hero accents */
.hero-accent { position: absolute; top: -6px; right: -18px; width: clamp(180px, 23vw, 300px); pointer-events: none; z-index: 0; }
.hero-accent svg { width: 100%; height: auto; overflow: visible; }
.ha-bar { transform-box: fill-box; transform-origin: bottom; animation: barRise 3s var(--ease) infinite; }
@keyframes barRise { 0%,100% { transform: scaleY(0.82); } 50% { transform: scaleY(1); } }
.ha-quote { transform-box: fill-box; transform-origin: center; animation: floaty 6s var(--ease) infinite; }
@keyframes floaty { 0%,100% { transform: translateY(0); } 50% { transform: translateY(-9px); } }
.ha-line { stroke-dasharray: 320; stroke-dashoffset: 320; animation: haDraw 4.6s var(--ease) infinite alternate; }
@keyframes haDraw { to { stroke-dashoffset: 0; } }
@media (max-width: 760px) { .hero-accent { width: 200px; right: -56px; opacity: 0.55; } }
@media (prefers-reduced-motion: reduce) { .ha-bar, .ha-quote, .ha-line { animation: none !important; } }

/* what you sell vs what they buy */
.swap-grid { margin-top: clamp(36px,5vw,52px); display: grid; grid-template-columns: repeat(3,1fr); gap: 18px; }
@media (max-width: 820px) { .swap-grid { grid-template-columns: 1fr; } }
.swap-card { border: 1px solid var(--border-subtle); border-radius: 18px; padding: 30px; background: var(--surface); transition: border-color 0.2s, transform 0.2s, box-shadow 0.2s; }
.swap-card:hover { border-color: var(--violet); transform: translateY(-4px); box-shadow: 0 20px 44px -26px rgba(94,41,211,0.5); }
.sc-co { font-family: var(--font-mono); font-size: 0.72rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-soft); }
.sc-sell { margin-top: 14px; color: var(--ink-soft); font-size: 1rem; text-decoration: line-through; text-decoration-color: rgba(192,29,107,0.45); }
.sc-arrow { color: var(--magenta); margin: 12px 0 10px; font-size: 1.3rem; line-height: 1; }
.sc-buy { font-family: var(--font-display); font-size: 1.28rem; font-weight: 500; line-height: 1.3; color: var(--ink); }
.swap-close { margin-top: clamp(28px,4vw,42px); font-family: var(--font-display); font-size: clamp(1.2rem,2.4vw,1.7rem); font-weight: 400; max-width: 52ch; line-height: 1.3; }
.swap-close a { color: var(--violet); text-decoration: none; border-bottom: 2px solid var(--border-violet); white-space: nowrap; }
.swap-close a:hover { border-color: var(--violet); }



@media (prefers-reduced-motion: reduce) {
  .cycle-caret, .so-ring, .so-core, .pj-ripple { animation: none !important; }
}

/* ============================================================
   FRESH ELEVATION PASS
   ============================================================ */
/* animated link underlines */
.nav-links a.linktext { position: relative; }
.nav-links a.linktext::after { content: ""; position: absolute; left: 0; right: 0; bottom: -5px; height: 2px; background: var(--grad-text); border-radius: 2px; transform: scaleX(0); transform-origin: left; transition: transform 0.28s var(--ease); }
.nav-links a.linktext:hover::after, .nav-links a.linktext[aria-current="page"]::after { transform: scaleX(1); }
.foot-links a { position: relative; }
.foot-links a::after { content: ""; position: absolute; left: 0; bottom: -3px; width: 100%; height: 1px; background: var(--magenta); transform: scaleX(0); transform-origin: left; transition: transform 0.28s var(--ease); }
.foot-links a:hover::after { transform: scaleX(1); }

/* card depth on hover */
.deliv:hover, .tcard:hover, .gaps-list li:hover, .cs-more-card:hover { box-shadow: 0 20px 44px -26px rgba(94,41,211,0.5); }

/* editorial ghost numerals */
.ghost-sec { position: relative; }
.ghost-sec > * { position: relative; z-index: 1; }
.ghost-sec .ghost { position: absolute; top: -0.42em; right: 0; font-family: var(--font-display); font-weight: 700; font-size: clamp(6rem, 15vw, 12rem); line-height: 0.8; color: var(--violet); opacity: 0.06; pointer-events: none; z-index: 0; letter-spacing: -0.04em; }
@media (max-width: 680px) { .ghost-sec .ghost { display: none; } }

.authority .stats-bar { grid-template-columns: repeat(4, 1fr); }
@media (max-width: 760px) { .authority .stats-bar { grid-template-columns: repeat(2, 1fr); } }

/* expressive footer tagline */
.foot .tag { font-size: clamp(1.5rem, 3.5vw, 2.4rem); background: linear-gradient(100deg, #fff 0%, #d9c9ff 50%, #fff 100%); background-size: 220% auto; -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent; color: transparent; }
@media (prefers-reduced-motion: reduce) { .foot .tag { animation: none; } }

/* ============================================================
   Before / After slide comparison  (How it works · Implement)
   ============================================================ */
.transform-sec { background: var(--violet-wash); }
.ba-wrap { max-width: 1040px; margin: clamp(28px,4vw,48px) auto 0; }
.ba-compare {
  position: relative; width: 100%; aspect-ratio: 16/9;
  border-radius: 14px; overflow: hidden;
  border: 1px solid var(--border-subtle);
  box-shadow: 0 34px 80px -34px rgba(10,8,40,.55);
  --p: 55%; user-select: none; touch-action: pan-y; cursor: ew-resize;
}
.ba-pane { position: absolute; inset: 0; overflow: hidden; }
.ba-pane.ba-after { z-index: 1; }
.ba-pane.ba-before { z-index: 2; clip-path: inset(0 calc(100% - var(--p)) 0 0); }
.ba-slide { position: absolute; inset: 0; width: 100%; height: 100%; display: flex; flex-direction: column; overflow: hidden; }
.ba-divider { position: absolute; top: 0; bottom: 0; left: var(--p); width: 2px; margin-left: -1px; background: var(--surface); z-index: 5; pointer-events: none; box-shadow: 0 0 0 1px rgba(26,20,48,.1); }
.ba-handle { position: absolute; top: 50%; left: 50%; transform: translate(-50%,-50%); width: 46px; height: 46px; border-radius: 50%; background: var(--surface); color: var(--violet); display: flex; align-items: center; justify-content: center; box-shadow: 0 6px 20px rgba(26,20,48,.35); animation: baPulse 2.6s var(--ease) infinite; }
@keyframes baPulse { 0%,100% { box-shadow: 0 6px 20px rgba(26,20,48,.35); } 50% { box-shadow: 0 6px 20px rgba(26,20,48,.35), 0 0 0 9px rgba(255,255,255,.16); } }
.cmp-range { position: absolute; inset: 0; width: 100%; height: 100%; margin: 0; padding: 0; opacity: 0; pointer-events: none; z-index: 6; -webkit-appearance: none; appearance: none; background: transparent; }
.ba-compare:has(.cmp-range:focus-visible) { outline: 3px solid var(--violet); outline-offset: 3px; }
.ba-tag { position: absolute; top: 14px; z-index: 5; pointer-events: none; font-family: var(--font-mono); font-size: .68rem; letter-spacing: .16em; text-transform: uppercase; padding: 5px 11px; border-radius: 100px; }
.ba-tag-before { left: 14px; background: rgba(255,255,255,.92); color: var(--ink); box-shadow: 0 2px 8px rgba(26,20,48,.16); }
.ba-tag-after { right: 14px; background: rgba(26,20,48,.6); color: #fff; -webkit-backdrop-filter: blur(6px); backdrop-filter: blur(6px); }
.ba-cap { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 10px; margin-top: 14px; font-family: var(--font-mono); font-size: .72rem; letter-spacing: .04em; color: var(--ink-soft); }
.ba-cap .ba-hint { color: var(--violet); }

/* ---- real slide images + example selector ---- */
.ba-img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; background: var(--surface); }
.cmp-chips { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 16px; }
.cmp-chips:empty { display: none; }
.cmp-chip { font-family: var(--font-mono); font-size: .74rem; letter-spacing: .04em; padding: 8px 16px; border-radius: 100px; border: 1px solid var(--border-violet); background: var(--surface); color: var(--ink-soft); cursor: pointer; transition: background .18s var(--ease), color .18s var(--ease), border-color .18s var(--ease); }
.cmp-chip:hover { border-color: var(--violet); color: var(--violet); }
.cmp-chip.on { background: var(--violet); border-color: var(--violet); color: #fff; }

/* ============================================================
   Strategic Competitive Advantage  (power of three)
   ============================================================ */
.sca { background: var(--surface); }
.sca-grid { display: grid; grid-template-columns: 1.08fr .92fr; gap: clamp(32px,5vw,72px); align-items: center; }
@media (max-width: 860px) { .sca-grid { grid-template-columns: 1fr; gap: 8px; } }
/* home #guardrails pairs this grid with a bordered .swap-card — the venn's tight 8px stack gap reads cramped there */
@media (max-width: 860px) { #guardrails .sca-grid { gap: 28px; } }
.sca-pitch { margin-top: 1.5rem; font-family: var(--font-display); font-size: clamp(1.1rem,1.9vw,1.45rem); font-weight: 400; line-height: 1.36; color: var(--violet); border-left: 3px solid var(--border-violet); padding-left: 1.1rem; max-width: 48ch; }
.sca-examples { margin-top: 1.4rem; font-size: .98rem; color: var(--ink-soft); max-width: 52ch; }
.sca-venn { position: relative; display: flex; flex-direction: column; align-items: center; gap: 20px; }
.sca-venn svg { width: 100%; max-width: 380px; height: auto; overflow: visible; }
.venn-c { mix-blend-mode: multiply; transform-box: fill-box; transform-origin: center; animation: vennPop .7s var(--ease) both; }
.venn-c.c2 { animation-delay: .12s; } .venn-c.c3 { animation-delay: .24s; }
@keyframes vennPop { from { opacity: 0; transform: scale(.82); } to { opacity: 1; transform: scale(1); } }
.venn-lab { font-family: var(--font-mono); font-size: 10px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; }
.venn-core { transform-box: fill-box; transform-origin: center; animation: vennPop .7s var(--ease) both; animation-delay: .34s; }
.venn-core-t { font-family: var(--font-display); font-weight: 600; fill: #fff; font-size: 13px; letter-spacing: .04em; }

/* ============================================================
   Passing the baton  (leadership: Ward -> Matt) + signed-by
   ============================================================ */
.baton { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(16px,2.6vw,32px); align-items: stretch; margin-top: clamp(32px,5vw,52px); }
.baton-cta { margin-top: clamp(20px,3vw,30px); }
.baton-card { border: 1px solid var(--border-subtle); border-radius: var(--radius-lg); padding: clamp(24px,3vw,38px); background: var(--surface); display: flex; flex-direction: column; }
.baton-card .bc-tag { font-family: var(--font-mono); font-size: .66rem; letter-spacing: .16em; text-transform: uppercase; color: var(--ink-soft); }
.baton-card.lead-now { background: var(--grad-violet); border: 0; color: #fff; box-shadow: 0 34px 84px -36px rgba(94,41,211,.62); }
.baton-card.lead-now .bc-tag { color: #fff; display: inline-flex; align-items: center; gap: .5em; }
.baton-card.lead-now .bc-tag::before { content: ""; width: 7px; height: 7px; border-radius: 50%; background: #b9ffec; box-shadow: 0 0 0 3px rgba(255,255,255,.18); }
.bc-mono { width: 56px; height: 56px; border-radius: 50%; display: flex; align-items: center; justify-content: center; font-family: var(--font-display); font-weight: 600; font-size: 1.15rem; margin: 16px 0 18px; }
.baton-card.origin .bc-mono { background: var(--violet-wash); color: var(--violet); }
.baton-card.lead-now .bc-mono { background: rgba(255,255,255,.16); color: #fff; border: 1px solid rgba(255,255,255,.45); }
.bc-role { font-family: var(--font-mono); font-size: .72rem; letter-spacing: .04em; text-transform: uppercase; }
.baton-card.origin .bc-role { color: var(--ink-soft); }
.baton-card.lead-now .bc-role { color: rgba(255,255,255,.82); }
.bc-name { font-family: var(--font-display); font-size: clamp(1.5rem,2.6vw,2.1rem); font-weight: 500; letter-spacing: -.01em; margin-top: .25rem; line-height: 1.05; }
.baton-card p { margin-top: 1rem; font-size: 1rem; line-height: 1.55; }
.baton-card.origin p { color: var(--ink-soft); }
.baton-card.lead-now p { color: rgba(255,255,255,.92); }
.baton-card .btn { margin-top: auto; align-self: flex-start; }
.baton-card.lead-now .btn { margin-top: clamp(20px,3vw,28px); }
.baton-pass { display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 10px; }
.baton-pass svg { width: 56px; height: 38px; }
.baton-pass span { font-family: var(--font-mono); font-size: .62rem; letter-spacing: .14em; text-transform: uppercase; color: var(--ink-soft); text-align: center; line-height: 1.35; }
@media (max-width: 820px) {
  .baton { grid-template-columns: 1fr; }
  .baton-pass { flex-direction: row; gap: 12px; padding: 4px 0; }
  .baton-pass svg { transform: rotate(90deg); }
}

/* signed-by Matt (CTA + teardown) */
.signed { display: inline-flex; align-items: center; gap: 14px; text-align: left; }
.signed .sg-mono { width: 48px; height: 48px; border-radius: 50%; display: flex; align-items: center; justify-content: center; font-family: var(--font-display); font-weight: 600; font-size: .98rem; flex: 0 0 auto; }
.signed .sg-txt b { display: block; font-weight: 600; }
.signed .sg-txt span { font-size: .86rem; opacity: .82; }
.signed.on-dark { color: #fff; }
.signed.on-dark .sg-mono { background: rgba(255,255,255,.16); border: 1px solid rgba(255,255,255,.45); color: #fff; }
.cta .signed { margin-top: clamp(22px,3vw,30px); }

/* Founder portrait cards (About) — real faces, editorial, kinetic */
.baton-card.founder { padding: 0; overflow: hidden; }
.baton-card.founder .bc-portrait { position: relative; width: 100%; aspect-ratio: 5 / 4; background: var(--grad-violet); overflow: hidden; }
.baton-card.founder .bc-portrait .bc-mono { position: absolute; inset: 0; z-index: 0; width: 100%; height: 100%; margin: 0; border-radius: 0; font-size: clamp(2.4rem,6vw,3.4rem); background: var(--violet-wash); color: var(--violet); }
.baton-card.founder .bc-portrait img { position: absolute; inset: 0; z-index: 1; width: 100%; height: 100%; object-fit: cover; object-position: 50% 26%; display: block; will-change: transform; }
.baton-card.founder .bc-portrait::after { content: ""; position: absolute; z-index: 2; inset: 0; pointer-events: none; background: linear-gradient(to top, rgba(20,12,46,.46), rgba(20,12,46,0) 46%); }
.baton-card.founder .bc-tag { position: absolute; z-index: 3; left: clamp(16px,2.2vw,22px); bottom: clamp(13px,1.6vw,17px); margin: 0; color: #fff; padding: 6px 13px; border-radius: 999px; background: rgba(255,255,255,.16); border: 1px solid rgba(255,255,255,.42); backdrop-filter: blur(7px); -webkit-backdrop-filter: blur(7px); }
.baton-card.founder .bc-body { padding: clamp(22px,2.8vw,32px); display: flex; flex-direction: column; }
.baton-card.founder .bc-body .bc-name { margin-top: 0; }
.baton-card.founder .bc-body .bc-role { margin-top: .45rem; }
.baton-card.founder .bc-body p { margin-top: 1rem; }

/* Signed-by trust blocks: real photo over the monogram fallback */
.signed .sg-mono { position: relative; overflow: hidden; }
.signed .sg-mono img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: 50% 24%; }

/* Full-bleed environment / human-moment band */
.env-band { position: relative; min-height: clamp(320px,48vh,520px); display: flex; align-items: flex-end; overflow: hidden; background: var(--deep-purple); }
.env-band > img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: 58% 42%; }
.env-band .eb-scrim { position: absolute; inset: 0; pointer-events: none; background: linear-gradient(0deg, rgba(40,14,110,.94) 0%, rgba(40,14,110,.55) 40%, rgba(40,14,110,.1) 72%, transparent 100%), linear-gradient(90deg, rgba(40,14,110,.62), transparent 58%); }
.env-band .eb-copy { position: relative; z-index: 1; padding: clamp(40px,6vw,76px) 0; }
.env-band .eb-line { color: #fff; max-width: 26ch; margin-top: .7rem; font-family: var(--font-display); font-weight: 500; font-size: clamp(1.4rem,2.9vw,2.25rem); line-height: 1.18; letter-spacing: -.01em; }

/* Calculator: Today vs With-Guardrails profit bars (input cause-and-effect) */
.calc-bars { margin: 6px 0 22px; display: grid; gap: 11px; }
.cbar { display: grid; grid-template-columns: 116px 1fr; align-items: center; gap: 12px; }
.cbar-lab { font-family: var(--font-mono); font-size: .62rem; letter-spacing: .1em; text-transform: uppercase; color: rgba(255,255,255,.66); }
.cbar-track { height: 14px; border-radius: 8px; background: rgba(255,255,255,.1); display: flex; overflow: hidden; }
.cbar-fill { height: 100%; transition: width .35s var(--ease); }
.cbar-fill.base { background: rgba(255,255,255,.5); }
.cbar-fill.gain { background: var(--magenta); }
@media (prefers-reduced-motion: reduce) { .cbar-fill { transition: none; } }

/* ============================================================
   Finish pass: hero "sameness field", editorial quote, depth
   ============================================================ */
/* hero look-alike dots resolving toward the clarity core */
.hero-visual .hv-field circle { opacity: .16; }
.hero-visual .hv-field circle:nth-child(3n) { animation-delay: -1.4s; }
.hero-visual .hv-field circle:nth-child(3n+1) { animation-delay: -2.8s; }
@keyframes hvtwinkle { 0%,100% { opacity: .1; } 50% { opacity: .28; } }

/* editorial quote band: ambient glow + gradient quotation mark */
.quote-band { position: relative; overflow: hidden; }
.quote-band::before { content: ""; position: absolute; left: 50%; top: 50%; width: min(560px,80%); aspect-ratio: 1; transform: translate(-50%,-50%); background: radial-gradient(circle, rgba(227,97,252,.24), transparent 62%); filter: blur(22px); pointer-events: none; }
.quote-band .wrap { position: relative; z-index: 1; }
.quote-band .qmark { font-size: 5rem; line-height: .5; background: var(--grad-text); -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent; }

/* subtle resting depth on content cards (lifts them off the page) */
.tcard, .deliv, .swap-card, .gaps-list li, .baton-card.origin { box-shadow: 0 1px 2px rgba(20,12,46,.04), 0 14px 34px -26px rgba(94,41,211,.30); }

/* dark-section glass cards: 1px inner top light + violet-black depth against the gradient */
.stake-card, .impact-stat, .proc-card { box-shadow: inset 0 1px 0 rgba(255,255,255,.12), 0 16px 36px -28px rgba(10,5,40,.6); transition: transform 0.25s var(--ease), border-color 0.25s, box-shadow 0.25s var(--ease); }
.stake-card:hover, .impact-stat:hover, .proc-card:hover { box-shadow: inset 0 1px 0 rgba(255,255,255,.18), 0 22px 48px -26px rgba(10,5,40,.7); }

/* ============================================================
   FAQ accordion (objection handling)
   ============================================================ */
.faq-list { max-width: 840px; margin: clamp(28px,4vw,44px) auto 0; }
.faq-list details { border-top: 1px solid var(--border-subtle); }
.faq-list details:last-of-type { border-bottom: 1px solid var(--border-subtle); }
.faq-list summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 1.5rem; padding: 22px 4px; font-family: var(--font-display); font-size: clamp(1.05rem,1.9vw,1.32rem); font-weight: 500; color: var(--ink); transition: color .15s; }
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary:hover { color: var(--violet); }
.faq-list .faq-i { position: relative; width: 18px; height: 18px; flex: 0 0 auto; }
.faq-list .faq-i::before, .faq-list .faq-i::after { content: ""; position: absolute; background: var(--violet); border-radius: 2px; transition: transform .25s var(--ease); }
.faq-list .faq-i::before { left: 0; top: 8px; width: 18px; height: 2px; }
.faq-list .faq-i::after { left: 8px; top: 0; width: 2px; height: 18px; }
.faq-list details[open] .faq-i::after { transform: scaleY(0); }
.faq-list .faq-a { padding: 0 4px 24px; color: var(--ink-soft); font-size: 1.02rem; line-height: 1.6; max-width: 72ch; }
.faq-list .faq-a a { color: var(--violet); text-decoration: none; border-bottom: 1px solid var(--border-violet); }
/* animate the answer open/close (height-to-auto via ::details-content; unsupported browsers simply snap, as today) */
@media (prefers-reduced-motion: no-preference) {
  .faq-list details::details-content {
    block-size: 0; overflow-y: clip;
    interpolate-size: allow-keywords;
    transition: block-size 0.32s var(--ease), content-visibility 0.32s allow-discrete;
  }
  .faq-list details[open]::details-content { block-size: auto; }
  .faq-list details[open] .faq-a { animation: fadeUp 0.38s var(--ease); }
}

/* "book a call" alt link on the teardown hero (dark) */
.book-proof { margin-top: 22px; padding-top: 18px; border-top: 1px solid rgba(255,255,255,.18); font-size: .95rem; color: rgba(255,255,255,.9); }
.book-proof b { color: #fff; font-weight: 600; }

/* case-studies "more clients" compact strip */
.cs-more-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; margin-top: clamp(28px,4vw,44px); }
@media (max-width: 820px) { .cs-more-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 520px) { .cs-more-grid { grid-template-columns: 1fr; } }
.cs-more-card { border: 1px solid var(--border-subtle); border-radius: 16px; padding: 26px; background: var(--surface); box-shadow: 0 1px 2px rgba(20,12,46,.04), 0 14px 34px -26px rgba(94,41,211,.30); transition: border-color .2s var(--ease), transform .2s var(--ease), box-shadow .2s var(--ease); }
.cs-more-card:hover { border-color: var(--violet); transform: translateY(-4px); }
.cs-more-card .sector { font-family: var(--font-mono); font-size: .64rem; letter-spacing: .12em; text-transform: uppercase; color: var(--violet); display: block; margin-bottom: 12px; }
.cs-more-card .co { font-family: var(--font-display); font-weight: 600; font-size: 1.12rem; letter-spacing: -.01em; }
.cs-more-card p { color: var(--ink-soft); font-size: .95rem; margin-top: 8px; line-height: 1.5; }

/* case-studies "in their words" quote band (recognizable clients, quote-led) */
.voices .voice-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(20px,3vw,32px); margin-top: clamp(28px,4vw,44px); }
@media (max-width: 760px) { .voices .voice-grid { grid-template-columns: 1fr; } }
.voice-card { position: relative; margin: 0; border: 1px solid var(--border-subtle); border-radius: var(--radius-lg); padding: clamp(28px,3.5vw,40px); background: var(--surface); box-shadow: 0 1px 2px rgba(20,12,46,.04), 0 18px 40px -28px rgba(94,41,211,.35); }
.voice-card .vc-mark { display: block; font-family: var(--font-display); font-weight: 700; font-size: 3.4rem; line-height: .55; background: var(--grad-text); -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent; color: transparent; }
.voice-card p { font-family: var(--font-display); font-size: clamp(1.2rem,2vw,1.5rem); font-weight: 400; line-height: 1.32; color: var(--ink); margin-top: 14px; }
.voice-card cite { display: block; margin-top: 22px; padding-top: 16px; border-top: 1px solid var(--border-subtle); font-style: normal; }
.voice-card cite b { display: block; font-weight: 600; font-size: .98rem; }
.voice-card cite span { font-size: .85rem; color: var(--ink-soft); }

/* ============================================================
   Case studies · editorial elevation (numbering, logo, zig-zag)
   ============================================================ */
/* auto-numbered cases with a large ghost numeral watermark */
main { counter-reset: cs; }
.cs { counter-increment: cs; }
.cs .cs-main { position: relative; }
.cs .cs-main > * { position: relative; z-index: 1; }
.cs .cs-main::before {
  content: counter(cs, decimal-leading-zero);
  position: absolute; top: -0.58em; left: -0.04em; z-index: 0;
  font-family: var(--font-display); font-weight: 700; font-size: clamp(5rem, 12vw, 9rem);
  line-height: 0.8; letter-spacing: -0.04em; color: var(--violet); opacity: 0.06; pointer-events: none;
}
@media (max-width: 680px) { .cs .cs-main::before { display: none; } }

/* client logo per case */
.cs-logo { height: 30px; width: auto; max-width: 168px; object-fit: contain; display: block; margin-bottom: 20px; filter: grayscale(1); opacity: 0.62; }

/* zig-zag: mirror the spread on alternating cases (desktop only) */
@media (min-width: 881px) {
  .cs:nth-of-type(even) .cs-grid { grid-template-columns: 0.85fr 1.15fr; }
  .cs:nth-of-type(even) .cs-main { order: 2; }
  .cs:nth-of-type(even) .cs-side { order: 1; }
}

/* the single lead metric becomes the visual anchor of each results card */
.cs-results .r:first-of-type .n { font-size: clamp(2.6rem, 5.5vw, 3.8rem); line-height: 1; }
.cs-results .r:first-of-type { padding-top: 6px; }
/* word-only outcome metric reads smaller than a true figure */
.cs-results .r .n.word { font-size: clamp(1.5rem, 3vw, 2rem); }

/* ============================================================
   SCANNABILITY PASS  ·  takeaway-first utilities
   ============================================================ */
/* weighted figure inside a small label (e.g. "300+ companies") */
.lab .lab-num { font-family: var(--font-display); font-weight: 600; color: var(--violet); letter-spacing: -.01em; }
/* inline display stat beside/under a headline */
.stat-callout { display: flex; align-items: baseline; gap: 14px; margin-top: clamp(16px,2.4vw,24px); flex-wrap: wrap; }
.stat-callout .n { font-family: var(--font-display); font-weight: 600; font-size: clamp(2.4rem,5vw,3.4rem); line-height: 1; background: var(--grad-text); background-size: 220% auto; -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent; color: transparent; }
.stat-callout .k { font-size: .95rem; color: var(--ink-soft); max-width: 28ch; }
/* booking-page proof, promoted to a visual anchor on the gradient column */
.book-stat { margin-top: 22px; padding-top: 18px; border-top: 1px solid rgba(255,255,255,.18); }
.book-stat .n { font-family: var(--font-display); font-weight: 700; font-size: clamp(2.4rem,5vw,3.2rem); line-height: 1; color: var(--magenta); }
.book-stat .k { font-size: .9rem; color: rgba(255,255,255,.85); margin-top: 6px; max-width: 34ch; }
/* the calculator's profit figure is the page payoff: make it the hero number */
.calc-results .res-block.profit .n { font-size: clamp(2.6rem,6vw,4rem); }
/* one-shot settle pulse when live inputs change a result figure (numerals are already tabular) */
@keyframes calcTick { 0% { transform: scale(1); } 40% { transform: scale(1.03); } 100% { transform: scale(1); } }
.res-block .n { transform-origin: left center; }
.res-block .n.tick { animation: calcTick 0.3s var(--ease); }

/* process walkthrough: three always-visible phase cards (replaces tabs) */
#process { padding: clamp(56px,7vw,92px) 0; }
.proc-cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(16px,2vw,24px); margin-top: clamp(20px,2.6vw,30px); align-items: start; }
@media (max-width: 860px) { .proc-cards { grid-template-columns: 1fr; } }
.proc-card { border: 1px solid rgba(255,255,255,.16); border-radius: 18px; padding: clamp(20px,2.4vw,28px); background: rgba(255,255,255,.05); -webkit-backdrop-filter: blur(8px); backdrop-filter: blur(8px); transition: transform .25s var(--ease), border-color .25s; }
.proc-card:hover { transform: translateY(-4px); border-color: rgba(255,255,255,.34); }
.proc-card .pc-ph { font-family: var(--font-mono); font-size: .7rem; letter-spacing: .14em; text-transform: uppercase; color: var(--magenta); }
.proc-card h3 { color: #fff; margin-top: 10px; font-size: clamp(1.3rem,2vw,1.6rem); }
.proc-card .pc-dur { font-family: var(--font-mono); font-size: .66rem; letter-spacing: .1em; text-transform: uppercase; color: rgba(255,255,255,.62); margin-top: 12px; }
.proc-card > p { color: rgba(255,255,255,.8); margin-top: 10px; font-size: .92rem; }
.proc-card ul { list-style: none; margin-top: 13px; }
.proc-card li { color: rgba(255,255,255,.82); font-size: .9rem; padding: 7px 0 7px 22px; position: relative; border-top: 1px solid rgba(255,255,255,.12); }
.proc-card li:first-child { border-top: none; padding-top: 3px; }
.proc-card li::before { content: ""; position: absolute; left: 0; top: 12px; width: 7px; height: 7px; border-radius: 50%; border: 1.5px solid var(--magenta); }
.proc-card li:first-child::before { top: 7px; }
.book-talk { margin-top: 16px; font-size: .95rem; color: rgba(255,255,255,.8); }
.book-talk a { color: #fff; text-decoration: none; border-bottom: 1px solid rgba(255,255,255,.45); }
.book-talk a:hover { border-color: #fff; }

/* ============================================================
   Client logo wall (grayscale -> color on hover)
   ============================================================ */
.logos .logo-wall { display: flex; flex-wrap: wrap; align-items: center; justify-content: center; gap: clamp(30px,5vw,68px); margin-top: clamp(22px,3vw,34px); }
.logos .logo-cell { display: inline-flex; align-items: center; }
.logos .logo-cell { height: 56px; }
.logos .logo-cell img { max-height: 50px; max-width: 150px; width: auto; height: auto; object-fit: contain; filter: grayscale(1); opacity: .55; transition: filter .3s var(--ease), opacity .3s var(--ease); }
.logos .logo-cell a { display: inline-flex; align-items: center; }
.logos .logo-cell img:hover, .logos .logo-cell a:hover img, .logos .logo-cell a:focus-visible img { filter: none; opacity: 1; }
.logos .logo-cell a:focus-visible { outline: 3px solid var(--violet); outline-offset: 4px; border-radius: 6px; }
.logos .logo-more { text-align: center; margin-top: clamp(20px,3vw,28px); font-size: .92rem; color: var(--ink-soft); }
@media (max-width: 620px) { .logos .logo-cell { height: 44px; } .logos .logo-cell img { max-height: 40px; max-width: 120px; } }

/* ============================================================
   Client logo marquee (home) · seamless right-to-left scroll
   Two identical groups; group padding-right == intra gap so the
   -50% shift lands pixel-identical (gapless loop). Pauses on
   hover/focus; wraps to a static grid for reduced-motion.
   ============================================================ */
.logo-marquee .lm-viewport { overflow: hidden; margin-top: clamp(22px,3vw,34px); -webkit-mask-image: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent); mask-image: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent); }
.logo-marquee .lm-track { display: flex; width: max-content; animation: logoScroll 48s linear infinite; will-change: transform; }
.logo-marquee:hover .lm-track, .logo-marquee:focus-within .lm-track { animation-play-state: paused; }
.logo-marquee .lm-group { display: flex; align-items: center; flex: 0 0 auto; gap: clamp(38px,6vw,72px); padding-right: clamp(38px,6vw,72px); }
.logo-marquee .lm-group .logo-cell { flex: 0 0 auto; }
@keyframes logoScroll { from { transform: translateX(0); } to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) {
  .logo-marquee .lm-viewport { -webkit-mask-image: none; mask-image: none; }
  .logo-marquee .lm-track { animation: none; width: auto; }
  .logo-marquee .lm-group { flex-wrap: wrap; justify-content: center; padding-right: 0; row-gap: clamp(22px,3vw,30px); }
  .logo-marquee .lm-group.dup { display: none; }
}

/* ============================================================
   A11y / UX finish: anchor offset + skip link
   ============================================================ */
[id] { scroll-margin-top: 88px; }
.skip-link { position: absolute; left: 12px; top: -64px; z-index: 1000; background: var(--violet); color: #fff; padding: 11px 20px; border-radius: 0 0 12px 12px; font-family: var(--font-display); font-weight: 600; font-size: .95rem; text-decoration: none; transition: top .2s var(--ease); }
.skip-link:focus { top: 0; }

/* ============================================================
   TASTE PASS  ·  typographic + interaction polish
   Orphan control, stable numerals, physical button press.
   ============================================================ */
/* balance headline ragging; pretty wrapping kills body orphans */
h1, h2, h3 { text-wrap: balance; }
.lead, .cs-blocks p, .baton-card p, .tcard .quote, .faq-list .faq-a, p { text-wrap: pretty; }
.quote-band blockquote, .ct-prompt, .env-band .eb-line, .bf-cover .bc-title, .sc-buy { text-wrap: balance; }

/* stop big animated/data numerals from shuffling width as they count */
.impact-stat .n, .stats-bar .stat .n, .res-block .n, .case-results .r .n,
.cs-results .r .n, .stake-card .big,
.countup, .sca-pitch, .lift-row .val {
  font-variant-numeric: tabular-nums;
  font-feature-settings: "tnum" 1;
}

/* physical press: buttons lift on hover, settle down on click */
.btn { transition: transform 0.18s var(--ease), background 0.18s var(--ease), color 0.18s var(--ease), box-shadow 0.18s var(--ease); }
.btn:active { transform: translateY(0) scale(0.985); box-shadow: none; transition-duration: 0.07s; }
.cmp-chip:active, .cs-index a:active { transform: scale(0.98); }
.faq-list .faq-i { transition: transform 0.18s var(--ease); }
.faq-list summary:active .faq-i { transform: scale(0.85); }
@media (prefers-reduced-motion: reduce) {
  .btn:active, .cmp-chip:active, .cs-index a:active,
  .ct-card:active, .faq-list summary:active .faq-i { transform: none; }
}

/* ============================================================
   PROMISE  ·  asymmetric editorial numbered list (home)
   Left intro rail + 01/02/03 rows, replacing the 3-up cards.
   ============================================================ */
.promise-b .pb-grid { display: grid; grid-template-columns: .82fr 1.18fr; gap: clamp(32px,5vw,72px); align-items: start; }
@media (max-width: 860px) { .promise-b .pb-grid { grid-template-columns: 1fr; gap: 8px; } }
.promise-b .pb-intro .lead { margin-top: 1.2rem; }
.promise-b .pb-intro .btn { margin-top: 1.8rem; }
.pb-list { list-style: none; margin-top: 4px; }
.pb-row { display: grid; grid-template-columns: auto 1fr auto; align-items: start; gap: clamp(18px,3vw,34px); padding: clamp(22px,3vw,30px) 0; border-top: 1px solid var(--border-subtle); transition: padding-left .25s var(--ease); }
.pb-row:last-child { border-bottom: 1px solid var(--border-subtle); }
.pb-row:hover { padding-left: 10px; }
.pb-n { font-family: var(--font-display); font-weight: 700; font-size: clamp(2rem,3.4vw,2.9rem); line-height: .9; color: var(--violet); opacity: .2; letter-spacing: -.03em; transition: opacity .25s var(--ease); }
.pb-row:hover .pb-n { opacity: 1; background: var(--grad-text); background-size: 220% auto; -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent; color: transparent; }
.pb-body h3 { font-size: clamp(1.2rem,2vw,1.4rem); }
.pb-body p { color: var(--ink-soft); margin-top: 8px; font-size: 1rem; max-width: 48ch; }
.pb-metric { align-self: center; font-family: var(--font-mono); font-size: .64rem; letter-spacing: .12em; text-transform: uppercase; color: var(--violet); background: var(--lavender); padding: 7px 13px; border-radius: 99px; white-space: nowrap; }
@media (max-width: 600px) {
  .pb-row { grid-template-columns: auto 1fr; }
  .pb-metric { grid-column: 2; justify-self: start; margin-top: 12px; }
}
@media (prefers-reduced-motion: reduce) { .pb-row:hover { padding-left: 0; } }

/* ============================================================
   ELEVATION PASS  ·  audit follow-through (design system)
   ============================================================ */
/* hero h1 uses forced .ln line breaks, opt it out of text-wrap:balance */
.hero h1 { text-wrap: initial; }

/* on-dark ghost button modifier (replaces repeated inline overrides) */
.btn-ghost-light { background: transparent; color: #fff; border-color: rgba(255,255,255,.4); }
.btn-ghost-light:hover { background: rgba(255,255,255,.12); border-color: #fff; transform: translateY(-2px); }

/* magnetic buttons: while the pointer is tracking, transform must follow instantly (no easing lag) */
.btn.mag.magging { transition: background 0.18s var(--ease), color 0.18s var(--ease), box-shadow 0.18s var(--ease); }



/* before/after slider: keep the dense "before" slide legible and uncropped on phones */
@media (max-width: 560px) { .ba-compare { aspect-ratio: 4/3; } .ba-img { object-fit: contain; background: var(--surface); } }


/* FAQ open-state cue (beyond the +/- glyph) */
.faq-list details[open] summary { color: var(--violet); }

/* signature tool "double-bezel": outer shell + inner core (opt-in via .has-core) */
.tool.has-core { padding: clamp(10px,1.4vw,16px); }
.tool-core { position: relative; z-index: 1; background: var(--surface); border: 1px solid var(--border-violet); border-radius: calc(24px - clamp(10px, 1.4vw, 16px)); box-shadow: inset 0 1px 0 rgba(255,255,255,.7), 0 1px 2px rgba(20,12,46,.04); padding: clamp(20px,3vw,34px); }

/* footer stacks cleanly on tablet */
@media (max-width: 720px) { .foot-top { flex-direction: column; gap: 28px; } .foot-links { gap: 16px 26px; } }

/* optional on-dark hint helper (e.g. methodology lines on tinted/dark) */
.opt-hint { font-weight: 400; color: var(--ink-soft); font-size: .85rem; }

/* print: flatten dark gradients + hide ambient effects so the proof page PDFs legibly */
@media print {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .aurora, .scroll-progress, .nav-toggle, .nav-mobile, body::after, .dark::after, .cta::after, .book::after, .quote-band::after { display: none !important; }
  header.nav { position: static; box-shadow: none; }
  .dark, .cta, .book, .quote-band, .calc-results, .case-results, .cs-results, .ct-verdict, .baton-card.lead-now {
    background: #fff !important; color: var(--ink) !important; box-shadow: none !important;
  }
  .dark h2, .cta h2, .book h2, .quote-band blockquote, .dark .lead,
  .case-results .r .n, .cs-results .r .n, .impact-stat .n, .res-block .n { color: var(--ink) !important; }
  .eyebrow.on-dark, .rlabel, .vlabel, .impact-stat .src, .calc-note { color: var(--violet) !important; }
  /* links inside flipped-to-white sections must not print white-on-white (beats inline color:#fff) */
  .dark a, .cta a, .book a, .quote-band a, .calc-results a, .ct-verdict a, .cta-talk a { color: var(--violet) !important; }
  .impact-stat, .stake-card, .stats-bar .stat { border: 1px solid var(--border-subtle) !important; background: #fff !important; }
  a { text-decoration: underline; }
}

/* quieter "book a call" text link under the primary CTA (single-focus) */
.cta-talk { margin-top: 18px; font-size: .95rem; color: rgba(255,255,255,.85); }
.cta-talk a { color: #fff; text-decoration: underline; text-underline-offset: 3px; }
.cta-talk a:hover { text-decoration-thickness: 2px; }

/* ---------- Input surfaces: faint inset depth at rest, calmer focus ring ---------- */
.field input[type="number"], .ff input, .ff select, .ff textarea, .ct-input { box-shadow: inset 0 1px 2px rgba(20,12,46,.05); }
.field input:focus, .ff input:focus, .ff select:focus, .ff textarea:focus, .ct-input:focus { box-shadow: inset 0 1px 2px rgba(20,12,46,.05), 0 0 0 3px rgba(94,41,211,.3); }